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Title

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Recruitment Marketing Manager

Description

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We are looking for a Recruitment Marketing Manager to lead and execute innovative strategies that attract top talent to our organization. This role is ideal for a creative and data-driven professional who understands the intersection of marketing and talent acquisition. As a Recruitment Marketing Manager, you will be responsible for developing and implementing employer branding strategies, managing recruitment campaigns, and optimizing candidate engagement across multiple channels. You will collaborate closely with the HR, Talent Acquisition, and Marketing teams to ensure a consistent and compelling employer brand message. Your work will directly impact our ability to attract, engage, and hire high-quality candidates in a competitive job market. You will use data and analytics to measure the effectiveness of campaigns and continuously refine strategies to improve results. Key responsibilities include creating content for career pages, social media, job boards, and email campaigns; managing recruitment marketing tools and platforms; and staying up-to-date with industry trends and best practices. You will also be responsible for building talent pipelines through proactive sourcing strategies and nurturing relationships with potential candidates. The ideal candidate has a strong background in marketing, excellent communication skills, and a passion for talent acquisition. Experience with employer branding, digital marketing, and recruitment technologies is essential. You should be comfortable working in a fast-paced environment and managing multiple projects simultaneously. This is a strategic role that requires both creative thinking and analytical skills. If you are passionate about building strong employer brands and driving recruitment success through marketing, we encourage you to apply.

Responsibilities

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  • Develop and execute recruitment marketing strategies
  • Manage employer branding initiatives across all channels
  • Create engaging content for job postings, social media, and career sites
  • Collaborate with HR and Talent Acquisition teams to align messaging
  • Analyze campaign performance and optimize for better results
  • Manage recruitment marketing tools and platforms
  • Build and maintain talent pipelines through proactive sourcing
  • Monitor industry trends and competitor strategies
  • Organize and promote hiring events and job fairs
  • Ensure consistent employer brand messaging across all touchpoints

Requirements

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  • Bachelor’s degree in Marketing, Communications, Human Resources, or related field
  • 3+ years of experience in recruitment marketing or employer branding
  • Strong understanding of digital marketing and social media platforms
  • Excellent written and verbal communication skills
  • Experience with recruitment marketing tools and ATS systems
  • Ability to analyze data and generate actionable insights
  • Creative mindset with attention to detail
  • Strong project management and organizational skills
  • Ability to work collaboratively across departments
  • Knowledge of SEO and content marketing best practices

Potential interview questions

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  • What experience do you have with employer branding initiatives?
  • Can you describe a successful recruitment campaign you led?
  • How do you measure the effectiveness of recruitment marketing efforts?
  • What tools and platforms have you used for recruitment marketing?
  • How do you stay updated with trends in talent acquisition and marketing?
  • Describe your approach to creating engaging content for job seekers.
  • How do you collaborate with HR and Talent Acquisition teams?
  • What strategies do you use to build and maintain talent pipelines?
  • Have you managed recruitment events or job fairs before?
  • What challenges have you faced in recruitment marketing and how did you overcome them?